Woodward, Bradlee guest star in WaPo iPad spot

The gorgeous splash screen of the Washington Post iPad app. ExxonMobil is the debut sponsor. Bob Woodward and Ben Bradlee come out from the rest home, so to speak, to guest star in a delightful commercial Washington Post produced to tout its new iPad app. 

Both newspaper veterans play their roles perfectly, with the 89-year-old Bradlee mentoring Woodward on needing to stay up with reader trends. 

As for the WaPo app itself? I've just downloaded it so can only comment based on about 15 minutes of usage but first impressions are that I'll be using it often. Love the social-media integration, especially.

Giants championship parade - a first in my lifetime

San Francisco Giants World Series Championship Parade from Torin Simpson on Vimeo.

It's been a week but I'm still in a euphoric state after the San Francisco Giants' first World Series title, their first in my lifetime. 

The Giants celebrated their victory with a parade through downtown San Francisco over the weekend, and videographer Torin Simpson captured much of the magic. This video has a little too much rack focusing for my taste but stays fun by finding lots of nice moments from a variety of angles (love the shot of Aubrey Huff sniffing his famous red thong). And here's something fun to do: count the B-list celebs coming out of the woodwork to ride the Giants bandwagon.

Hum, baby!

"The Promise" delivers new light on Springsteen

HBO has been showing a 90-minute documentary on the making of Bruce Springsteen's "Darkness on the Edge of Town" that puts Bruce, at least for me, in a new light. 

I've always been a passing but not passionate fan of Springsteen. I own a half-dozen Springsteen albums, including "Darkness," but I haven't listened to any in more than a decade. 

However, after watching "The Promise: The Making of 'Darkness on the Edge of Town," I've come away with a new appreciation for the persistence and passion that fueled an arduous recording process from 1976-78. Springsteen comes across as an egotistical control freak, but in a good way as he chases the perfect phrase, the ideal snare sound, the right mix of songs. It's his name on the brand -- it's interesting to see that he already knows he's building a brand way back in 1978 --  so he goes over the top in chasing down the details, often to the disgust/respect of The E Street Band. 

Hardcore Boss fans no doubt have already seen this show, but I encourage casual fans to give it a watch. The story behind the story often seems straight out of Bruce's own lyrics celebrating hard work, heartache and the American Dream.