Innovations in Media: 'Primary' — not 'Objection'
Friday, July 17, 2026 at 10:26 AM
I started out here with plans to highlight a new startup called Objection. But in a world of pivots, before I could start writing, Objection” has transformed itself into a new venture called Primary. Regardless, both ventures are worth exploring.
The June 2021 Hollywood Reporter article that spawned a complaint via the Objection website.Let’s start with Objection.ai, which I first learned of from a June 10 article in The Hollywood Reporter. That article — headlined “An Online Tribunal Funded by Peter Thiel is Putting Journalists on Trial. “I’m Case No. 1” — certainly caught my eye. The article is well worth reading, but here’s the gist:
Anyone who is the subject of a news article can “object” to anything within that article by submitting a complaint to Objection. The site then contacts the author of the article, inviting them to defend their work by uploading supporting evidence. Objection then would send the information to a “tribunal” of artificial intelligence “judges” to gauge the legitimacy of the journalism. The AI judges included publicly available models like Claude, ChatGPT and Grok.
Innovations in media
Innovation,
Media,
Newspapers,
TV 