Qwikster, Kwickster and Qwickster

The Netflix debacle has spiraled into chaos so quickly that it's hard to know exactly where the company stands at any given moment. I initially gave Netflix some rope with its pricing strategy but started shaking my head when I learned they had launched their new Qwikster brand before checking to see whether the Qwikster Twitter handle was taken (it's not, and the "quirky" person who publishes at that domain is having a good time at Netflix's expense). D'oh!

Smelling dead meat, "Saturday Night Life" gave us a web-only update on Sunday, breaking news that Netflix's Qwikster spinoff has not been broken up into three subparts: Qwikster, Kwickster and Qwikster. 

Given Netflix's moves these past few weeks, I will not be surprised if any of this satire becomes reality.