'Classic' bakersfield.com lives on in promotional poster
Sunday, February 20, 2011 at 11:24 PM 
This version of the bakersfield.com homepage is at least five years and two versions oldLooking for bakersfield.com content from yesteryear? I wasn't on Sunday night but I found it outside a bathroom wall in Rabobank Arena.
I did a doubletake at Sunday's Bakersfield Condors game when I was greeted by this old-school homepage outside one of the men's restrooms.
WTF?
This site design was put out to pasture five years ago when we introduced a new logo and content mix. And we've since launched another design, meaning this poster is promoting a look that's two generations old.
The Californian has had marketing agreements with SMG, the entity that manages the arena for the city of Bakersfield, over the years. This particular promotion dates to at least 2006, and included other signage inside the arena.
I distinctly remember seeing this poster a few years ago and telling our then marketing manager, "We need to update this."
Shows you how much pull I had at the time because "classic" bakersfield.com apparently still has cache in some circles.
Bakersfield.com, Rabobank Arena Marketing 
Reader Comments (2)
Wow Take a look at the browser in the screenshot. It's OS 9! OS X started shipping with new Macs in 2002!
You're a digital detective. I wouldn't have caught that. But we get at least 5 years out of our computers so fits within the window.