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Entries in Technology (40)

Tuesday
May312016

Ingenuity

One of the things that energizes me is seeing examples of ingenuity within everyday life. 

I felt that way after seeing this Wall Street Journal video highlighting a relatively simple but brilliant way to cost-effectively expand mass transit along congested highways.

 

Think about that: Without building new highways, subways or elevated tracks, someone curious — and that's a key word — peered into thin air, imagined for a long time and ... shazam! ... envisioned a commuter train that moves above existing highways. Genius! You can bet that China, a nation with global aspirations and massive gridlock, will take this idea to fruition. 

Minutes later, I watched this Wall Street Journal video, which carried a similar theme: 

Again, we have an example of someone curious taking a long look at the status quo and giving it a sharp twist. This electromagnetic gun is fascinating in that it may revolutionize relatively ancient technology — while still using old technology! 

Both are examples of ingenuity and curiosity at its best. Bright minds often do their best work by daydreaming first, sorting through hundreds and thousands of crazy ideas, then winnowing down to the few that might be magic. And, if need be, repeating that process over and over. 

Sadly, too few of us take make the time for strategic daydreaming, thinking it's wasteful when there is money to be made now, numbers to hit now, others to please now. You could say we're no different than the Chinese commuters stuck in congestion. At some point — now, tomorrow or next year — an offramp to somewhere else may be the more rewarding path. 

Saturday
Aug182012

Californian e-book highlights 'Unbeaten' season

The Bakersfield Californian has just released "Unbeaten," its third e-book this year, an iPad-only celebration of Bakersfield High School's unbeaten 2011 football season. 

The Drillers' 13-0 season was the latest in a long string of titles for the state's most consistently successful prep-football program. 

Louis Amestoy, The Californian's Digital Convergence Manager, used Apple's iBooks Author program to produce the 150-page book that's stuffed with multimedia by repackaging a variety of staff-produced stories and photos with video highlights recorded Game-by-game summaries include detailed stats. by BHS staff. 

All told, "Unbeaten" includes:

  • 132 photos, most never-before-published.
  • 41 videos of game highlights. 
  • Game stories, stats and  Californian prep reporter Zach Ewing's richly reported live-blog posts.
  • Features on head coach Paul Golla and Drillers legend Frank Gifford, and more.

The 41 videos feature key plays from throughout the season.And all this for only $3.99 in the iBookstore. 

Click to read more ...

Tuesday
Jun262012

Breaking Promos puts small business in spotlight

As part of our increased focus on affordable and innovative advertising vehicles, The Bakersfield Californian has launched Breaking Promos, a Twitterlike tool that connects our audiences directly to small-business advertisers. 

Breaking Promos launched Monday on Bakersfield.com, and we're working to roll the feature out to rest rest of our sites on The Bakersfield.com Network. 

The think Breaking Promos ticker scrolls deals across the bottom of local websites. The concept is simple: Local businesses can log into our self-serve system using their Twitter handle, buy digital tokens that can be redeemed as 140-character promotional posts, or so-called Breaking Promos. Those Breaking Promos go live in the Twitterstream but more importantly appear in a ticker that scrolls at the bottom of our websites.

Click to read more ...