The psychology of car buying

I spend a lot of time reading about psychology and sociology, both because I'm interested and also because it's important to my career. I need to understand how my customers think and why they might want -- or not want -- our products.

I'm also a music fanatic, so I was intrigued by this NPR blog post titled, "Does the music you listen to reflect your intelligence." The post led with an observation from the book "Spent," in which author Geoffrey Miller says:

"Driving an Acura, Infiniti, Subaru or Volkswagen is a sign of high intelligence. Driving a Cadillac, Chrysler, Ford or Hummer is a sign of low intelligence."

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