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Entries in Privacy (3)

Sunday
Oct092011

Props to Verizon handling of privacy-policy changes

Regular readers know I get cranky when website operators do dumb things when it comes to their customers' privacy. 

I believe there should be a basic expectation of transparency and honesty when it comes to using your customers' personal information. Sadly, many companies big and small abuse those relationships. 

So, I was pleasantly surprised with a recent email from Verizon (my cell carrier) that not only alerted me to changes to its privacy policy but gave me concrete examples of how my information might be used and how I could easily opt out of participation should I have concerns. 

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Wednesday
Aug172011

Take your blinders off, protect your privacy

Personal privacy in a 24-7 digital world may sound quaint, and I'm certainly aware of the tradeoffs each of us makes as personal information becomes  a form of currency. 

But knowing that personal information is currency one should actively and tightly control isn't something the average person is aware of, let alone cares about.

Therein lies a big problem as more and more entities get their hooks into personal data via our computers, smartphones and smart TVs. It's one thing to hand over your name, email address and ZIP code in exchange for free access to a service. But it's much more serious when you're unaware that digital service is also tapping into your personal contact list, following your browsing history, even tracking your location. 

The growth of free smartphone apps has increased the prevalence of these privacy threats. Too often we're too focused on firing up a cool app instead of first reading the fine print that may raise eyebrows.

Case in point: I recently got a notice to upgrade the Android app from a local TV station.* Since my company had just released a new Android app for our 661411 brand, I dived in to the fine print to see what had changed with this TV station app. Good thing I did.

 

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Monday
Nov022009

Why I don't do Facebook quizzes

When you toss a Facebook quiz my way and I ignore it, I’m not being standoffish. Just being careful with my privacy and that of my Facebook friends.

It’s not widely known, but every time you fill out a Facebook quiz or play a game, you’re handing over access to your profile info and other content -- as well as that of every one of your Facebook friends -- to the person or company that created the application. Those outfits -- marketers, advertisers, businesses, and lord knows who else -- then have access to a rich pile of personal data that you may or may not want to control.

NPR has just posted a quick read/listen 4-part series titled “The End of Privacy” that taps into just how much private information we hand over willy-nilly in exchange for online coupons or access to games and the like. Here’s the specific segment on the Facebook. It’s worth reading, even if you decide to continue with those “Think you really know ‘80s hair bands?” quizzes.

The theory behind Facebook making all that info available to marketers is that in exchange for providing “sticky” popular content that makes Facebook a fun destination, those companies can then better target their advertising to the people more likely to buy their stuff. The problem is the bar is pretty low in terms of who Facebook allows to create apps. If you’re skilled enough, you can create a popular app that spreads like wildfire. But what assurances do I have that you’ll do the right thing and keep my information safe and sound? None.

Yeah, some of the worries over privacy in an age of social media are overblown. But there’s a difference between being open and throwing caution to the wind. Our friends in Canada are concerned enough that they’ve ordered Facebook to be more transparent in explaining how user data is collected and shared. If that transparency is good enough for users in Canada, don’t you wonder why Facebook isn’t doing the same in the U.S.?

One last takeaway from the NPR package: People are MORE likely to hand over personal information to cheesy-looking sites rather than authoritative sites. Apparently, our guards are down when we think knuckleheads are building the sites. Scary, particularly for those of us who actually take care to guard the privacy of our site users.